Concept
SammyVit, supplement/vitamin brand (concept e-commerce build)
Sammyvit's existing site was dated and wasn't signaling enough professionalism for the brand. The owner (who I'd also built Loqale Lounge for) and I decided to push accessibility and user experience as far as they could go with a fully immersive 3D approach.
Built with Three.js: a hero section that opens directly into the 3D products, and a product card structure where every item renders in 3D rather than a static photo. Modeled and optimized the vitamin box models in Blender.
Made 3D product rendering the core interaction, not a decorative add-on: every product card, not just the hero, shows the item in 3D, so the immersive feel carries through the whole shopping flow.
The site was built and works end to end as a demo, but it was never officially launched for the client after some disagreements came up along the way.